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CRAAAVINGS…
Cravings are not a willpower issue, they are a signal. Most people try to fight cravings and that is exactly why they keep losing to them. The science behind this Cravings are regulated by a combination of energy availability, hormones, blood glucose control, stress hormones, and learned behavior. Chronic undereating increases ghrelin (hunger hormone) and reduces leptin (satiety hormone), which amplifies hunger and food seeking behavior. Low protein intake reduces satiety hor
2 min read


Do You Need to Cut Out Sugar to Get Lean?
Short answer: No . Long answer: Let’s unpack the BS, the science, and the real reason people stay stuck thinking sugar is the devil....
4 min read


The Truth About Fat Loss & Muscle Gain
Losing fat and building muscle at the same time — yes, it’s possible. But most people completely stuff it up. They go all-in on: Hardcore...
3 min read


The Yo-Yo Dieting Trap: Why Shred Challenges Set You Up to Fail
Diet Pic The Cycle You Can’t Escape You start a diet. You’re pumped. You’re motivated. Maybe it’s a shred challenge or a rapid fat loss...
4 min read


Starting Your Fitness Journey: The Reality vs. Social Media Hype
Team Brine Starting a fitness journey is exciting. You’re pumped up, full of motivation, ready to crush your goals. Maybe you’ve got a...
4 min read
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